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IBM Bluehub Zukku
Director of Photography & Editor



I was given the opportunity to make a web commercial for IBM BlueHub, an open innovation incubator hub.

The team and I worked together building a script, storyboarding, location scouting, shooting, and editing.

My role was co-directing, camera operating, director of photography, and everything in post production, that includes editing, coloring, compositing, and motion graphics.

I shot with the Sony FS5, and used primarily 4 lenses: 18-105mm f/4 kit lens, 24mm f/2.8, 50mm f/1.8, and a Canon 90mm macro lens. The shoot was more of a set, all the locations were called in advanced and reserved, thus providing controlled environments, and I could light Zukku accordingly.














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